Smartphone users have significantly changed their habits in the last two years, with more users spending more time in front of screens by as much as 45 percent.
Based on data gathered by mobile analytics platform App Annie, users have increased the amount of time they spend in mobile apps since 2019. The data also suggests that this new habit will likely remain even if lockdowns worldwide were to be lifted amid the increasing availability of vaccines.
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Of the major markets observed, App Annie has found that Brazil has the most users who spend a lot of their waking hours using apps at 5.4 hours a day, equivalent to a 30-percent increase in screen time from Q2 2019 to Q2 2021. This is followed by Indonesia (5.3), India (4.9), South Korea (4.8), and Mexico (4.7).
The findings by App Annie are similar to a US study reported earlier this year. As to what apps US users have become addicted to, App Annie ranks the plant-identifying app PictureThis as the top breakout product in terms of download, followed by HBO Max. Worldwide, Skin Tools ff is on top followed by TikTok.